Guidance Technologies created a start-up application called ‘Palmtree’ to help companies manage staff compliance.
Agency Athlon
Role Branding, UX, Application Design
Created a range of concept sketches through to final artwork and brand guidelines for the new logo.
The logo concept is based on the idea of a decision diamond but also references a step-by-step process.
Palmtree had a proof of concept application. I identified issues and areas for improvement.
Reworked the site map for a simpler, more logical flow. Created wireframes that make for easy access to deep content.
I designed the application using principles from the branding, moodboard and wireframes.
Platform is customisable, scalable and CMS driven. Client can add push content and manage policy information.
Marketing site to inform and capture user data.
